The Internet Advertising Bureau revealed that

52% of

Gaming audience is made-up of women

Does that surprise you?

The stereotype of gaming is this a
pastime for adolescent boys.

Phaedra Boinodiris is a Developer Advocate and IBM’s global lead for serious games and gamification. She designs serious games that tackle big problems. Her recent work at IBM explores the ethics of AI and how Blockchain can democratize education.

Technology, globalization, and our economy are changing so fast… offering enormous opportunity while also being very disruptive and unsettling. Blockchain, AI and other technologies allow us to tackle big problems in new ways, engaging students, enabling teachers and harnessing a new culture within schools.

As a kid, Phaedra Boinodiris and her sister tore down and rebuilt computers for fun and even designed their own games. But as they got older, they discovered the gaming world was not an inviting space for women, so they founded womengamers.com to fill that void. It grew quickly to become a well-known platform for women to review and discuss computer games.

Listen to her WUNC interview with Frank Stasio. 

Phaedra Boinodiris is a member of IBM’s Academy of Technology where effectively she is an INTRA-preneur, kicking off internal startups that range from IBM’s first Serious Games and Advanced Simulation program to IBM’s first K-12 program- influencing curriculum in traditional and non-traditional learning spaces through entrepreneurship and social impact. She is keenly and wholeheartedly invested in Tech for Good and Ethics.

Today, as a member of IBM’s Blockchain team, she is responsible for strategy and engagement. Boinodiris happily mentors startups around the world as well as business school students at her alma-mater UNC-Chapel Hill where she is an active Adam’s Coach. She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. Boinodiris' earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization.

Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US.   

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