October 18th, 5:00 PM reception, 6:00 PM talk. Ann Mack, Director of Trendspotting at JWT.  

10 Trends that will Shape the World in 2012 and Beyond

Generation Go. Marriage Optional. Objectifying Objects. These are some trends that will that will be driving or significantly impacting consumer behavior and businesses in 2012 and beyond.

Free and open to the public. RSVP not required.
More information can be found at the lecture series website: http://library.duke.edu/rubenstein/hartman/lecture-series.html.

Ann Mack, director of trendspotting for JWT (J. Walter Thompson), one of the world's largest and best-known marketing communications brands, will share details on key trends that brands need to understand in the years ahead. 

Join Ann as she outlines these changes in the global zeitgeist, explains what's driving them and details how they're starting to play out in society. She will also discuss the role of trends at JWT, her process, and her career trajectory.

Free parking next to Perkins Library is available.