Business and Professional Women of the Triangle

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BPW/Triangle develops a powerful network of leaders to advocate, educate and cultivate connections.

Building Powerful Women

The Promotional Shift - from Mass Media to Social Media

  • 13 Nov 2012
  • 5:30 PM - 8:00 PM
  • Brier Creek Country Club, 9400 Club Hill Dr, Raleigh

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In the past 100 years we have transitioned from a culture of mass media toward a culture of “connection” enabled by technology and online tools -- social media. This new trend has forced promotional marketing teams to evolve and change their approach.

But, how much has really change?

In November we welcome UNC School of Journalism's Dulcie Straughan as our special guest speaker.

Speaking about how to use the Media to promote everything from business to social justice issues and organizational initiatives, Straughan will show us how some strategies and tactics for using media to promote organizations are still the same as they were 100 years ago---and how social media has had an impact.

Topic:

The Promotion Shift - from Mass Media to Social Media

Date:

November 13, 2012

Time:

5:30pm Business Networking begins
6:15pm Dinner and Program

Location:

Brier Creek Country Club, Raleigh (map)

Cost:

$25  |  $30



Make Lasting Business Relationships

Arrive early for business networking! You won't want to miss this chance to expand your professional network and personally connect with your next business opportunity!


Our Speaker:

Dulcie Straughan from the UNC School of Journalism

Dulcie Murdock Straughan has developed and teaches a range of public relations courses in the School of Journalism and Mass Communication, University of North Carolina at Chapel Hill. Her research interests include public relations history, agenda setting and agenda building, and issues management.  A member of the faculty since 1990, Straughan won a Tanner award (university-wide award) for excellence in undergraduate teaching in 1995 and the School’s David Brinkley teaching excellence award.

She has worked as a public information officer for a Virginia State agency (Va. Dept. of Mental Health and Mental Retardation) and as a media relations manager for a major pharmaceutical company. She also worked part-time as an account executive at a small public relations agency and as a reporter for a Virginia weekly newspaper.

Straughan was recently named the James Howard and Hallie McLean Parker Distinguished Professor.

Straughan received her Ph.D. from the University of North Carolina at Chapel Hill and her M.S. and B.S. from Virginia Commonwealth University in Richmond, VA.

Contact: president@bpwtriangle.org
      |      Mailing address: PO Box 1794, Cary, NC  27512

Business and Professional Women of the Triangle (BPW/Triangle) is a non-profit 501(c)(4) corporation.

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